Soothi - Made With Love And Coconut

I've been finding some pretty cool lifestyle brands that have succeeded in incorporating environmental and social issues right into their business model. Soothi is an American/Indian jewelry brand that is doing this.

They consider the environment by using recycled materials as much as possible for their jewelry - particularly coconut shells and wood waste which would have been thrown away! They also consider social issues by deliberately providing employment to disenfranchised artisans as well as donating 5% of their earnings to Help Animals India. 

I wanted to start a company that would allow me to pursue my passion for fashion jewelry, while making a positive impact on underprivileged communities around the world
— Krittika Khandelwel, founder of Soothi

Shop Soothi here.